Inbound Insights

We live in a video world and trying to market without video is becoming harder and harder! If you’re considering integrating video into your marketing program, make sure you engage the right videographer for the job. We’ve put together this list of important questions to ask the videographer or agency before you hire them to produce anything for your business.

If you’re not using video as part of your efforts to reach your audience, your strategy may be potentially flawed. Obviously, there are no silver bullets or perfect strategy — case and point, if your company manufactures washers for heavy beam fasteners, storytelling video may not be as effective as building relationships with builders and land developers.

You’ve probably noticed in the last few years, the shift that’s been happening in content marketing and really all of the internet. The data is clear. Video is how people prefer to be communicated with. ‍What is this data I’m talking about and why am I so sure that video is the future of marketing? Read more to find out

Strategic planning often comes with the new year. As you set out your business marketing goals for the year, video content is likely going to have a prominent place in your thinking but without a guide, it may be difficult figuring out how to approach it. Here's everything you need to know to get started planning out your inbound video content marketing plan for the new year.

Video is not only here to stay, it has become a critical part of our future. The sheer volume of video content online is growing exponentially as these stats demonstrate, and is only expected to grow even larger.