25 Surprising Statistics About Video You Should Know in 2020

Video is not only here to stay, it has become a critical part of our future. The sheer volume of video content online is growing exponentially as these stats demonstrate, and is only expected to grow even larger.

If you’re not really using video in your current marketing efforts, you should pay attention to the following stats & trends and reconsider making it a big part of it in the future. 

VIDEO TRENDS IN BUSINESS

1. 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
2. Mobile video consumption rises by 100% every year. (Insivia)
3. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
4. 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
5. A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
6. Users view more than 1 billion hours of video each day on YouTube. (YouTube)
7. 59% of executives say they would rather watch a video than read text. (Wordstream)
8. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
9. 72% of customers would rather learn about a product or service by way of video. (HubSpot)
10. By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)

VIDEO TRENDS IN SOCIAL MEDIA

1. 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
2. Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
3. 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
4. Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
5. Mobile video ad spend is expected to be around 72% of the total digital ad spend this year. (eMarketer)
6. 81% of businesses prefer to use Facebook for their video marketing. (Buffer)

VIDEO TRENDS FOR MARKETERS

1. A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
2. Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
3. 52% of marketers say video is the type of content with the best ROI. (HubSpot)
4. Adding video to your emails can increase click rates by 300%. (HubSpot)
5. 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
6. On average, people spend 2.6x more time on pages with video than without. (Wistia)
7. 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
8. Video is expected to make up 82% of internet traffic by 2021. (Cisco)
9. YouTube video kills it with over five billion views every day (VideoNitch)

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