f you’re not using video as part of your efforts to reach your audience, your strategy may be potentially flawed. Obviously, there are no silver bullets or perfect strategy — case and point, if your company manufactures washers for heavy beam fasteners, storytelling video may not be as effective as building relationships with builders and land developers.
That said, all good marketing starts with an assessment of your brand’s messaging strategy and historic activity.
After you assessment and review, you will need to know where video will fit into your marketing plan and what specific role it will play.
As you read this list of reasons why to include video in your strategy, I suggest you keep these constants in your mind:
Here are 5 important reasons why you should seriously consider the investment in video by the time you’re done reading this article.
Video can definitely kick your content up a notch.
45% of marketers plan to add YouTube to their content strategy this year. Will you join them?