We live in a video world and trying to market without video is becoming harder and harder!
If you’re considering integrating video into your marketing program, make sure you engage the right videographer for the job.
We’ve put together this list of important questions to ask the videographer or agency before you hire them to produce anything for your business.
Don’t judge your prospective production company by their sizzle reel! The final product might look and sound amazing but it could have been quite the arduous journey to get there. So ask about their process.
Some process related questions can include:
1. Do you break up the project in phases - e.g. pre, capture, post?
2. Who writes the script?
3. How do you manage time and budget?
4. How many revisions do I get?
5. Will I be responsible for any part of the production process?
You should be aware of what to expect throughout the entire process. If they can’t give a clear, concise answer to any or all of these questions, they may be a disaster process-wise. We suggest you keep searching.
It’s important to understand how the service being offered is priced. If you get a flat price but no details on what parts of the process the price covers, you should be concerned. Great production companies charge their worth to the clients but they also take the time to explain how things are priced, what parts of the production process are included (and what aren’t— e.g. actors, props, location fees, permits, etc.), and what you can expect. A solid company’s pricing should show flexibility without the randomness. i.e. the pricing model offered to you should make complete sense.
If it doesn’t, you may need to ask more questions or keep searching.
You should be going into this process with very specific goals — That is, you have a marketing purpose — and that purpose requires a visualization. The production company should be clear on what you’re trying to accomplish, and be ready to give you exactly what you need.
So, if you’re looking to create a series of expert interviews to help support the need for your product in the marketplace, you shouldn’t be wooed by slick drone videos. Make sure they can show you example of successful projects similar to the one you’re about to embark on.
Some companies are able to do amazing things with low cost equipment so this question may not be as relevant. However, sometimes pricing is impacted by the type of equipment one has.
For example, if they believe the only way you’re going to get what you need is by renting a very high-end camera, and that’s reflected in the price, you may want to reconsider. But at the same time, if someone wants to charge you thousands of dollars for a video produced by a smart phone and selfie-stick, we’d suggest you reconsider as well. Sure, both examples sound extreme, but that’s the point. Ask the question. You don’t have to be a technical genius to understand whether or not they have to produce what you need. Ask them what software they use to edit the video and whether they utilize outside editors? Ultimately, the goal is to be informed. The more informed you are the better you will be in determining if this video company is right for you.